Digital transformation is the activity of adapting the organizational activities, competencies, models and processes to leverage the opportunities of digital technologies with the future in mind.
It impacts businesses, governments, agencies and all other organization that are not adapted to the modern way of working.
The new way of working dictates that organizations should adapt mindsets to be more agile, innovative, efficient, customer focused and oriented to employees, to be able to leverage the technology changes and be more data-driven.
Although these are big words, the upcoming change is the sum of multiple intermediary goals and iterations. Companies adopt strategies to be able to fully leverage the opportunities of technology with agility.
The topic is big and will affect every organization that wants to stay competitive, adapt to customers and retain employees, but the first step is to connect their 3 types of data:
- Product data - as you will see in the product information management (PIM) concept, organizations will connect all product information sources to be able to control data, increase time-to-market, push rich data through multiple channels and provide superior customer experiences.
- Master data - Master data management (MDM) is concept that will allow your organization to collect, correct, propagate and transform data to and from multiple applications to increase data quality and have fewer inconsistencies and misalignments.
- Customer data - Customer data platform (CDP) will enable you to store, manage customer data from different sources and create a unified customer profile that will trigger marketing automations, identification of new customers and eliminate data siloes through standardization and centralization of data.